To discover High Sports full potential through creating a modern & interactive site with an abstract design. It was essential the site was highly functional and easy to navigate for users alongside a simple back-end structure for regular content changes. The key focus was for climbers to be able to access all information they required about any High Sports wall, so we collaborated to create a fun and interactive site that delivered this.
To ensure the site was modern & interactive, and to keep up to date with digital consumption trends, video was created to make the homepage highly engaging and representative of the brand. We created five unique films to appeal to the five audience profiles developed through customer research and analytics. Each video had its own story to tell, connecting the target user to the customer journey best for them.
To increase engagement, interactive, animated design effects throughout the core areas of the site were used. We combined existing branding with new graphics to enhance the website for consumers.
The Design & Ux
A modular design throughout the site was used inspired by climbing as the user scrolls. to provide the user with large amounts of information in a clean, concise manner. We made a bespoke homepage banner which would showcase the five videos, providing a large impact the instant the user enters the site. We also took meticulous care in ensuring the site was user-friendly and retained as much interactivity as possible, regardless of browser or device type.