To work collaboratively with Topsail over time, designing, building, & maintaining their UK and AU sites, providing print and illustration and ongoing optimisation for search engines. After receiving customer feedback and reviewing analytics, the brief extended to providing easy to obtain information on their Marine Insurance, leading to a comprehensive but easy to use quote form. We were also tasked at providing a clear customer journey, leading users to the range of information needed clearly.
Initially, we looked at the range of services and the analytics of the site, using these to create a cohesive user journey; we needed to ensure that users were able to get a quote with ease through filling in a comprehensive form which didn’t scare them off. We worked alongside Topsail’s quote-and-buy software company, Comtecs, to design a site which would meet their requirements for the quote form and enhance the user's journey through the site.
The Design & UX
To meet the brief, the site structure needed to be engaging, and informative. The quote forms were developed with markers enabling the user to see how far they had progressed helping to prevent drop-offs. The forms also had large areas for information input, developed with accessibility for a range of user types on a variety of devices. The site design features were strongly influenced by Topsails branding and the use of relevant imagery.
The Branding & Graphics
With print, the planning stage is always of great importance. For Topsail we reviewed past work and the company branding for a clear creative direction, and then sketched mock-ups for the print creation. We used photo manipulation, hand drawings, and extensive graphic design to ensure that all vital elements were included and a fresh, new idea was formed to keep customers engaged with the brand. We continue to work with Topsail in supporting both their online & offline marketing.
"Huga have been both professional and attentive whilst producing our new website; we continue to be extremely pleased with the end result which is not only aesthetically pleasing but also functional, concise and easily navigated – the 3 main brief requirements fulfilled entirely. I would not hesitate to recommend Huga, they are happy to go over and above the remit to ensure you are entirely happy with their work"
- Robert Stevens (Managing Director)