Monitoring & Enhancing
We are consistently monitoring and enhancing all of our digital marketing work, making sure that ads are optimised, performing well and are reducing costs, as well as keeping a close eye on enquiries and conversions. We take the approach that all forms of marketing need to be flexible, therefore we continually enhance the website, SEO, paid ads and organic posts based on the real-time information we are receiving.
We provide regular report which are easy to read and interpret, and which quickly tell you what you want to know: which changes have been made, the impact of these, and where to go next. We use a variety of analytics software, including Google Analytics and Inspectlet, playing a large focus on the source of conversions from our marketing efforts.
Monitoring and reporting is an extremely important element in assessing your site’s performance and its impact on your business. We feel that transparency is vital in all we do and we always strive to co-create with our clients; this applies especially for our digital strategy services where we understand that as clients, you need to see what you are getting for your money and what works best for your business.