In today’s fast-paced world of selling online, we understand that having a versatile and agile system is a must. We use both WooCommerce & Magento for our e-commerce clients, based upon their needs.
If you’re a retailer looking to break into the world of selling online and want a hands-on approach to managing the majority of content and stock, then WooCommerce is the system for you. Why? Because it’s simple to use, flexible and works with the common CMS platform, WordPress.
Magento on the other hand is ideal for those dealing with a more complex e-commerce operation as it requires more expertise to manage on a day to day basis.
Active Campaign and Mailchimp are both excellent e-marketing platforms which we feel are essential to selling online. You could sell online and not remarket, but remember, you are far more likely to get a conversion. If you are marketing to your existing customer base, however, this is where Remarketing through Email campaigns really comes into play.
Paid advertising is any kind of advertising that you have to pay for, versus owned or earned advertising. With paid advertising, marketers pay the owner of ad space in exchange for use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner.
If you are running a CRM (Customer Relationship Manager) and it’s relatively well known, great news, it means that it will play nicely with the systems we use. We would always recommend a well-known CRM to help you keep track of your customers and their orders, as well as building a database of buying trends is a great step to forming strategic campaigns.
It’s one thing advertising and getting your customers to your website, however not having an accessible payment gateway can be the make or break of your sale.
We use a variety of payment gateway providers, and are of course open to your preferred provider. In case you haven’t already done some homework, here’s who we would recommend:
Payment Sense, SagePay & Worldpay are all excellent, secure payment gateway systems which we recommend for our clients.
Online shops require a website which is simple to use for both you and your shoppers. This is why we place great importance on creating a site which focuses on enhancing the user’s shopping experience to help boost your online sales.
We understand that security is a vital aspect to all sites, and within e-commerce, becomes even more fundamental. We help build your customer’s confidence in purchasing through your site by using a variety of safety measurements and globally recognised payment systems. For all e-commerce builds, we recommend and provide SSL Certificates so as to ensure that your site and your customers can be confident in transactions.